The 3-in-1 Eyebrow Pencil That Redefines Effortless Beauty: EXCEL The Prime Eyebrow

For over two decades, it's been a cult favorite in Japan. And for good reason. The EXCEL The Prime Eyebrow combines pencil, powder, and brush into one sleek, genius tool — giving you everything you need to create soft, natural, sculpted brows in just three steps .

✨ Feature 01: Three Upgraded Functions for Natural Perfection

Pencil：The oval-shaped tip glides smoother than ever. It fills sparse areas seamlessly and lets you draw fine, hair-like strokes — even at the tail end .

Powder：The new formula delivers a softer, airier finish. Easy to build from light to deep, it now contains micro-fine pearl particles that add subtle dimension for a beautifully natural look .

Brush：The three-dimensional spiral brush strikes the perfect balance — firm enough to blend, soft enough for gentle grooming. Sweep to diffuse lines and style brow hairs for that coveted fluffy brow look .

✨ Feature 02: Waterproof Formula for All-Day Wear
The pencil is now waterproof — locking in your brow look against sweat, sebum, and humidity . No fading, no midday disappearing acts.

✨ Feature 03: Skincare-Inspired Formula
Infused with beauty serums (papaya fruit extract, carambola leaf extract, jojoba oil, squalane, and panthenol) to condition brows and the delicate skin around them .

✨ Feature 04: Sleek New Packaging
The design has been elevated to reflect the confidence of a true bestseller — sophisticated, refined, and unmistakably EXCEL .

✨ 8 Shades for Every Hair Color
From natural browns and ash tones to warm pinkish browns, there's a shade for every vibe . Whether you're a natural brunette or a trendsetter, your perfect match is here.

How to Use
Step 1: Use the pencil to draw individual hairs and fill sparse areas
Step 2: Apply the powder over brows to soften and add depth
Step 3: Finish with the brush to blend, groom, and perfect 

Pro tip: The oval tip lets you switch between fine lines and broader strokes simply by adjusting the angle. Try it — you'll be amazed at what one pencil can do.

Precautions

Do not twist out too much core — it may break

Close the cap tightly after use to prevent drying

Discontinue use if irritation occurs