A hydrating purple shampoo to brighten, tone, and strengthen hair.

This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use N°.4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair.

Key Benefits
Neutralizes brassiness for brighter hair
Strengthens hair and repairs damage
Hydrates and softens hair

Ingredients
Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.

Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.

FREE OF: Sulfates, Silicones, Phthalates, Phosphates, Paraben, MIC/MIT, Protein. Color safe, vegan, suitable for chemically treated hair

How To Use
Distribute evenly between palms first.
Apply to wet hair. Lather fully.
Leave on for 1-3 minutes. Rinse well. 
For more intense toning, leave on hair up to 5 minutes. Follow with N°.5P Blonde Enhancer™ Toning Conditioner for maximum toning results.

Use weekly or as-needed.